What is your category? Every product and every person gets categorized. Limelight helps you clearly define your category so you or your product resonates properly and emotionally with your target market.
Every category has attributes, and some are more important than others. Do you "taste great"? Or, are you "less filling"? Limelight helps you discover which are the most important attributes, and which ones you can own in your category.
Every category has a ladder where we rank brands and people from top to bottom. Positioning yourself or your product on top is critical. Are you the Armani or Old Navy of your category? Limelight will help you get it right.
Are you or your product noticeably different from your competition? Everyone says they're "better," but better is hard to measure today. It's more important to be different than it is to be better. Limelight helps you discover your most valuable difference.
It doesn't matter how different you are, or how valuable you think your new idea, company, or even yourself may be—you must be able to clearly articulate your value proposition. Limelight helps you build powerful pitches to win the hearts and minds of your market.
The people who are the most successful are the ones who bring their personal and professional lives together. Limelight forces you to think beyond your business, and about the legacy you want to leave behind.